Let’s be real for a second. When you hear the word sales, do you imagine yourself morphing into a pushy used-car dealer, trying to convince someone to buy snake oil? It’s okay, we’ve all been there. The mere thought of “selling” sends many of us scrambling into the comfort zone of our true calling—helping people—but, here's the kicker: sales is helping people.
Now, before you click away because you're “not a salesperson,” hang tight! If you’ve ever convinced your kids to put on their shoes (yes, that’s a sale) or talked your partner into getting takeout instead of cooking (another sale!), then guess what? You’re already selling every day—whether you like it or not.
Running a family business or chasing that reinvented career dream? You’re selling yourself every single day. And if you think you can avoid it in your business—well, you might be as delusional as those car salespeople my husband and I recently encountered. Long story short, they didn’t even know our names, didn’t ask what we needed, and we walked out feeling like we just dealt with the McDonald’s drive-thru! Not exactly stellar salesmanship.
So, what’s the lesson here? Whether you’re trying to make more money, outsource those dreaded accounting tasks, or pay fewer taxes—sales skills are critical. But don’t sweat it—it’s not about being slimy. It’s about finding solutions for people, building relationships, and yes, even boosting your profits.
Stick around to discover how sales training can make your business as smooth as the tax-saving strategies we map out at Calculated Moves. Ready to turn that sales phobia into your next growth strategy? Let’s dive in!
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Donna Bordeaux, CPA with Calculated Moves
Creativity and CPAs don’t generally go together. Most people think of CPAs as nerdy accountants who can’t talk with people. Well, it’s time to break that stereotype. Lively, friendly, and knowledgeable can be a part of your relationship with your CPA, as demonstrated by Donna and Chad Bordeaux. They have over 50 years of combined experience as entrepreneurial CPAs. They’ve owned businesses and helped business owners exceed their wildest dreams. They have been able to help businesses earn many times more profit than the average business in the same industry and are passionate about helping industries that help families build great memories.